Too many internet businesses are overlooking these 12 things I’m going to focus on in this post.
I can’t overemphasise the value of your website to your online business. A website is the foundation of your business or your business storefront.
All activity and revenue will be generated from your website. When your site visitors have a good user experience, it’s easier for them to stay a bit longer which will lead to conversions.
The onus is upon you to improve your website so that it gives a great user experience to your audience. Here are 11 ways to improving your online writing (writing for the web).
Once you implement them, your business will have a serious makeover.
Do You Know Your Website Is Your Business Storefront?
When visitors arrive at the storefront they only have a few minutes to make a great first impression.
It is your responsibility to ensure the storefront looks perfect. Your storefront sets the tone for the entire experience your visitors will have on your site.
Try your level best to make sure your site leaves an unforgettable first impression.
How To Optimise User Experience?
What happens when you have mastered the skill of writing well for the web?
Your visitors will enjoy navigating from one heading to another and stay longer.
Perhaps you didn’t know that writing online is different from the traditional form way of writing.
You will find out as soon as you continue to read.
1. Writing Online – Writing Exciting, Engaging and Good Quality Content.
Content is king in your online business. Prioritise the task of creating high-quality content that is helpful to your audience. Content that is easy to understand/ Your content must be exciting enough to compel your audience to share it with the rest of the world.
What Is The Difference Between Good And Bad Content?
Good content leaves the reader knowing something new or being able to do something they were not able to do before.
In as much as your content may be beautiful, it will have no impact unless you provide a call to action at the end.
All useful web content must drive people to action such as asking readers to leave some comments.
2. Be Simple
To be simple is a basic rule everyone writing for the web should know. If you seriously take your website as your business storefront, then you need to make the storefront accessible.
Making use of simple, plain and straightforward English will improve user experience and win over your audience.
To get your messages across is the essence of good communication. It’s something you can accomplish by writing clearly and succinctly.
Having said that, let’s see what happens when you write using language not clear to comprehend leaving people confused.
It will have disastrous consequences that will pull your business down. You are better off sticking to simple language.
Be mindful of a certain group of your audience. I am referring to your website visitors who speak English as a second language known as English Speakers of Other Languages (ESOL).
It becomes even more important for you to make your site accessible with doors wide open for everyone.
To achieve that you need to adjust the way you write. Use a simple approach that is free of jargon.
Make sure you choose appropriate words to make your content readable.
3. Write your introduction with clarity
Be as clear as possible. Start your blog posts with clear information.
From the onset, you need to explain what your post is about.
Lack of clarity leaves your audience confused and may even regret stopping by your site.
Your first paragraph should summarise the subject of discussion. Subsequently, the first sentence of each paragraph should suggest what is to follow.
Include context to ensure each page puts the reader into perspective – what the topic is about.
At least your first paragraph should answer the 5 Ws to the reader. The 5 Ws is a style often used in news stories.
Step 1: Who did it?
Step 2: What happened?
Step 3: When did it happen?
Step 4: Where?
Step 5: How?
This is just a guide you can tweak to explain your subject of discussion.
For example, let’s say you are a reporter who has been tasked to write about a fire incident.
Your news report will not convince your audience unless it covers the 5 Ws.
Readers are curious to establish where the blazing fire started, who started it, how did it happen and when did it take place?
4. Let’s Talk About Design and Layout
Writing well for the web covers good web design and good layout of paragraphs.
Simplicity coupled with a good layout of paragraphs is essential attributes of a user-friendly website.
Each paragraph should be self-contained with one idea per paragraph. Your headlines should be at least 5 words.
Also, include internal sub-headings. Sub-headings make the text more scan-able.
Readers tend to move to sections most useful for them. Having internal cues make it easier for them to do this.
Avoid long, uniform blocks of text, which tend to discourage readers from scanning through.
Also, the text used as a hyperlink will stand out and draws the readers’ attention.
Web users don’t usually read text word for word but prefer to scan pages for keywords and eye-catching headlines.
5. Be Consistent
A consistent approach will help people navigate your site and make it look more professional.
Consistency in terms of using the same font for writing your content and in publishing articles.
Font type and font sizes are part of web design. Pay attention to your font type and size.
Choose the ones that make it easy to read. Be consistent throughout using the same font for paragraphs and headings.
A consistent approach will help people navigate your site, and make the site look more professional.
6. Write Short Sentences Succinctly
Try to avoid using long words where short words can do. To write succinctly and getting your message across write short sentences up to the point.
Only use the words you need to get your information across. Don’t use more than three sentences per paragraph.
Writing short paragraphs looks more appealing and readable. You may choose to write long interesting paragraphs full of information but you will discover that people skip to read them.
7. Headings and subheadings are useful for structuring your information for scan-ability
However, make sure your headings remain meaningful. At times headings and content end up not making a lot of sense.
Something that usually happens when we are writing content intending to target certain keywords.
For example, phrasing your heading as Fear Flying Tips. Fear of Flying Tips.
We know web users don’t usually read text word for word. They scan pages for keywords and eye-catching headlines. Make effort to make your pages scan-able.
8. Knowing Your Audience
Knowing your audience means writing your content having your audience in mind.
Ask yourself some leading questions, Will my audience find this appealing? Will they want to share it?
Personalise your audience to imagine yourself talking directly to your friend. Then write exactly like that.
9. Always use the current tense
Readers tend to engage more with content written in the active tense. This goes well while working on improving other things.
Be consistent with spellings, grammar and punctuation. Have the bigger picture in mind and think outside the box.
10. Proofread your work and don’t be in a haste to finish writing your blog posts.
After writing your initial draft, leave it for a while then come back to it later when refreshed. Read it again to check for grammar and spelling errors.
Did you know that grammatical mistakes make your readers doubt your credibility?
And if at all you are an authoritative source of information. We are people and we judge you for what you write.
Embrace it by using correct grammar and correct spellings. There are plenty of tools you can use like the Grammarly Tool.
I find the Oxford Dictionaries Online extremely a useful tool. I can use it for more than one thing.
It helps me with definitions and pronunciations of words including how I can use certain words in a sentence correctly.
This comes quite handy if you speak English as a second language.
Typos and spelling errors can certainly put off your readers and cause them to quickly leave your site.
Make sure you proofread everything you post on your website.
11. Write Optimized Content for Search Engines (SEO)
Basically writing content based on keywords to get ranked by search engines including Google.
Aim to write useful and search engine-friendly content to boost your ranking and ultimately leading to serious conversions.
If done correctly, this will give your content a fair chance to rank on Google, Yahoo and other search engines.
As a result of using keywords in your content, your pages or posts will lead in terms of getting traffic.
12. Use of Images
Images should always be relevant to your keyword. I have covered this subject in great detail, Free Images For Your Website.
Perhaps, the only thing you need to change is the size of your pictures to either thumb or medium size.
If you have questions about anything related to the subject of this blog post, ‘Writing Online – 12 Simple Things You Might Be Overlooking ‘ please leave them below.
I will be more than happy to respond to you as soon as I can. Many thanks for stopping by.