The Secret to Growing Your Website
Running a successful business online demands a number of essential things including a functional website. This is where this post comes in with useful information to grow your website. I will leave you with 10 essential things you need to fine-tune in order to boost your site. Ultimately leading to your online business growth.
Assuming you have undergone the preliminary stages of building your site and you have already created a substantial amount of content. Let’s now move to the next stage. A stage of taking some actions to make your online business grow. I will walk you through the essential steps.
(1) Get Comments
Comments are very important for the ultimate success of your website. They make your content vibrant and engaging not only for your readers but for the search engines as well.
Since you are the owner of your website aim to get REAL comments on your pages and posts you have created.
(2) Create Content Relevant to Your Audience
Your niche will determine the kind of information your audience is searching for. Write content that is relevant to your audience. For example, if you are not retired, why would you write about retirement life? The information you write will not convince your audience.
Having some research skills will help you unearth relevant information you need to create rich content in your niche.
Always think of what makes your content good, solid, unique and engaging.
” If your content isn’t good enough to attract good, natural links and social sharing, it doesn’t matter how “optimized” the words on the page are.”
Quoted from Copyblogger.com.
The comments readers leave behind on your site help you understand your ability to communicate effectively. To write well for your audience, put yourself in their shoes and try to figure out their perspective in relation to the subject at hand. “Go out of your head and into the reader’s head.”
Are the words you are using getting an intellectual or emotional response?
One way you can find out is reading comments left by your readers. Comments will give you a clue if the message you have shared is getting across or not
How the pay-back concept works
One good turn deserves another. It’s simple as it says. Leaving comments on other people’s blogs attracts readers’ attention who in turn will visit your site and leave comments.
Alternatively, join well-known groups and leave comments there. But don’t forget to leave your website link. By so doing, you will have a noticeable increase in your site visitors.
(3) Guest posting on larger blogs
Guest posting is one of the most effective ways to boost your traffic and create an audience. Research first about the website you intend to guest post. Also, check for its page authority and domain authority. The owner of the website you send your guest post gains unique content. You will also get more attention and a boost to your rankings.
(4) Build a community
Here are a few things you need to do to build a community for your site.
(a) Share your beautiful content
Share your beautiful content, content carrying helpful information. Also, share it on social media groups for engagement purposes.
(b) Know what your audience wants
Before you publish your post, make sure it carries information your community wants to read.
(c) Leave comments
Leave comments on other blogs.
(5) Write content in a consistent and systematic manner
Establish how many times a week to publish your content and on which days. Once you have established your pattern, stick to your schedule. When you have a regular publishing schedule in place you will build appreciation, loyalty, and trust with your ever growing reader base.
(6) Making changes to your old content.
Get into a regular habit of making changes. You will see a significant boost in 4 main areas:
- Traffic Boost
- Comments boost
- Ranking Boost
- Conversion Boost
(7) Email Marketing
Having an understanding of how email marketing works will immensely benefit your internet business. Email marketing helps you build relationships both with your current customers and with prospective buyers or leads. Email marketing avails an opportunity for you to speak directly to your customers by email at a strategic time.
Email Drip Campaigns
(Automated and sequential) are effective in building trust with your audience.
This a series of emails that are set up automatically. You can also use the broadcast approach. This is done ad-hoc to inform your audience about the new post.
For example, ‘Hey, I’ve got a brand-new blog post. Go and check it out Here is the title.
Here is the link if you are enjoying please leave a comment below the blog post. I hope you like it.’ On the whole, using an email list is important because it allows you to capture leads to continue communications with people who share your interests within your niche leading to continued profit.
(8) Boost your site rank with improved page speed.
Change image sizes for better loads. There are plenty of tools you could use to optimize your images before uploading. For example, Compressor.io tool, a powerful online tool for reducing drastically the size of your images and photos but maintaining a high quality and showing no difference before and after compression.
(9) Call to Action
What is Call to Action? Call to action is reaching out to your visitors on your website by inviting them to take any action. That can be anything that makes your visitor want to click.
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(10 ) Landing pages
Create a landing page for your site. A Landing Page is any page that visitors arrive at when they land on your website. The page has to be distinct from your main website and designed for one specific purpose either for email capture, lead capture, or conversions.
Click Through Landing Pages
The aim of click-through landing pages is to persuade and encourage visitors to click through to another desired page.
More often than not these landing pages follow from ad placements and lead to sales carts. The landing page gives much greater conversion success rates than a direct ad to cart sales.
If you have any questions in relation to 10 Things To Grow Your Website, I will be more than happy to get back to you as soon as possible.